Located in the world famous Champs-Elysees, the new Levi’s store is the second largest Levi’s store in Europe only behind the flagship store on Regent Street in London.
Spread over 650-square-meter, the store comprises of three floors and has a vintage, industrial and authentic look with sustainable design integrated into every aspect of the store from the electrics and lighting to the ventilation. The store design highlights the relationship denim has had between France, in particular Paris, and America.
In addition, the store features a tailoring shop on the first floor where customers can have their favourite denim items tailored by a team of specialized craftsmen. The tailoring shop is one of only four in the world, the others being in London, New York and San Francisco.
To celebrate this long standing connection and the progress it has inspired, the grand opening of the new Levi’s store on the Champs-Elysees featured a series of collaborations between French and American cultural pioneers.